How to Buy and Sell on Instagram - Tips and tricks

After trying a new way to buy on Instagram Stories this summer, the social networking platform is now launching the new way to buy products for all users; along with a custom shopping channel in the Explore tab.
How to Buy and Sell on Instagram - Tips and tricks
Instagram shared more details about the new purchase features. More than 400 million Instagram accounts use Stories every day; and Instagram says that 33% of the most viewed stories come from companies.

In their own figures, more than 25 million companies around the world are users, and interact constantly with brands, generating links and developing a new pattern of relationship between customers and products.
Now, when you are watching Stories behind the scenes of your favorite brands and see something that you like, you can quickly touch a product to get more information.

Explore tab

The other feature related to the purchases that is coming to the platform is a dedicated channel in "Explore" or "Explorar".

The thematic channels, which were launched in June, allow you to explore your interests and delve into any area you wish to explore.
Now, when you simply want to buy to have fun, you will see a channel dedicated to Shopping publications of the brands you follow and brands that may interest you.

There are still no words in the dedicated Instagram shopping app; but these changes undoubtedly point to the possibility of seeing that happen in the future. Instagram also hinted at this, as well as its appearance, to make the platform the "best place to buy your favorite brands and find inspiration."

Buy is more than a message; It is also about what you discover along the way. For many people on Instagram, shopping is an entertaining way to get inspired and connect with new and interesting brands.

Tips to sell in IG Shopping

60 percent of users search and find products on the social network, according to Instagram. Making use of Instagram Shopping may seem like an easy task. However, there are certain practices that can boost the achievement of results. Would you like to know what they are? Then we share them with you:

Label on a single image or carousel

This action is ideal to take advantage of all the value of the photos in which you may already have invested money for its creation, just remember to distribute the labels well to improve navigation and minimize confusion.

Tag multiple products in a post

Multiple elements imply multiple opportunities to trap consumers; Therefore, it is recommended that you maximize the usefulness of each post by placing several product labels. This action is also convenient because all the products are shown on the same product page that Instagram generates and this improves the visibility of the products.

Make sure the labels are linked to the right products

One of the advantages that Instagram Shopping brings is that it generates a more direct process for people to buy, if you screw that up using the wrong labels it is possible that you throw down the purchase opportunity and generate a bad experience on the platform.

Develop a consistent shopping experience

Following a bit the previous point, Instagram should work as an extension of your online store, therefore, the transition from the social network to the product page on your site should be imperceptible to feel like a more natural process for the user.

Work with the algorithm

The Instagram algorithm plays an important role in the success of the content; therefore, if you want to achieve better results, it is ideal to consider how it works. Remember that the algorithm is guided by 3 axes, interaction, interest and actuality.

Use descriptive hashtags

Remember that Instagram, as well as other social networks, also works as a search engine; therefore, you must use relevant hashtags to improve the visibility of the publications where you have tagged your products. As an extra tip, check the hashtags used by influencers and competitors to determine the way forward at this point.

Show products in action

Finally, you should not use Instagram as a simple catalog where the images of your products are mounted on mannequins. The social network lends itself very well to creativity and the visual; so share interesting angles of your products and be more dynamic; show them in use or surprise the audience with an unexpected side of the brand.

Instagram is not only Shopping

It should be remembered that weeks ago, Instagram launched IGTV. It is a new space to consume content in videos of 15 seconds to 1 hour.

This Instagram bet is due to all the video content that millions of users upload daily; and evidently, a way to compete with the giant YouTube, as well as increase the quality time within Instagram and continue winning more young users.
IGTV

How does IGTV work?

It's no secret to anyone that video marketing is gaining strength. The creators of the most recognized content- youtubers, instagramers, celebrities and other Influencers - have shown that not only can you live from this activity, but they have become essential for millions of users around the world.

It's no secret to anyone that video marketing is gaining strength. The creators of the most recognized content- youtubers, instagramers, celebrities and other Influencers - have shown that not only can you live from this activity, but they have become essential for millions of users around the world.

Likewise IGTV allows you to consume and interact directly with the contents of other profiles; and automatically shows videos of possible interest, to connect with other creators.

Getting it is as easy as updating Instagram, you must download the IGTV application and create the channel. Then you must touch the gear of the configuration, press where it says "Create Channel"; and just click on that option, IGTV will explain some basic aspects of the videos and it will be created in a successful way.

With Instagram Shopping and IGTV, social networks and electronic commerce, they give a real change in the way of selling and a new window to show products and services; and to share content.

Post a Comment

1 Comments